Projects

Transformation case studies from AI-first product leadership, organisational turnarounds, and strategic growth initiatives that delivered measurable business impact.

Featured Transformation Case Studies

Featured

Provet Cloud AI-First Transformation

Leading the transformation of a fragmented product organisation into an AI-first company, achieving 30% YoY growth while stabilizing delivery frameworks.

Challenge
Organisation in crisis with broken design systems, teams not shipping, CVS choking roadmap, no strategic planning structure, and CSAT at 2.68.
Outcome
Achieved 30% YoY growth, improved CSAT to 2.71 (US market to 3.0), launched first Clinical AI product generating $2M ARR in 6 months, established clear 4-pillar strategy.
AI Focus
Case study overview
Featured

Zendesk Enterprise Reporting Revolution

Conceived and launched Zendesk's first Enterprise Reporting SKU, transforming how enterprise customers access and utilise their data.

Challenge
No dedicated enterprise reporting solution, limited analytics capabilities for large customers, fragmented data experiences across product suite.
Outcome
Added 6,000+ enterprise accounts, doubled ARR from $7M to $14M in 18 months, won 2023 EMEA Innovation Award for ChatGPT-powered analytics.
Case study overview

Strategic Initiative Case Studies

HubSpot Sales Operations Migration

Led the strategic migration of $500M sales operations from Salesforce to HubSpot CRM, transforming internal processes and co-creating Sales Hub Enterprise.

Challenge
Complex migration of 1,000+ users, $500M in sales operations, need for custom CRM processes while maintaining business continuity.
Outcome
Successfully migrated all operations, cut platform costs by $3M, co-created Sales Hub Enterprise delivering 5% revenue uplift in 6 months.
Case study overview

Voice of Customer Maturity Transformation

Established comprehensive VoC programme moving from basic feedback collection to strategic customer advocacy with systematic processes.

Challenge
Fragmented feedback across Slack/spreadsheets, no Customer Insights Council, inconsistent processes, customers not seeing roadmap influence.
Outcome
Moved from Basic to Intermediate VoC maturity, established Customer Insights Council, centralised feedback system, formal advocacy programme.
Case study overview

Agentic AI Leadership Programme

Designed and delivered comprehensive AI training for 30 triad leaders, accelerating organisational AI capability and positioning for AI-first future.

Challenge
Organisation needed rapid AI capability building, teams lacked practical AI application knowledge, required cultural shift to AI-native operations.
Outcome
Successfully trained 30 leaders on prompts and agentic building, organisation positioned to deliver new AI capabilities at speed.
AI Focus
Case study overview

HubSpot Experimentation Platform

Built HubSpot's first company-wide Experimentation Platform, embedding data-led decision making as core cultural principle.

Challenge
No systematic experimentation framework, decisions made without data validation, need to scale testing across all product teams.
Outcome
Enabled data-led product decisions company-wide, embedded experimentation as core cultural principle, scaled testing frameworks.
Case study overview

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These case studies represent proven approaches to organisational transformation, AI-first strategy implementation, and sustainable growth. Let's discuss how these frameworks can apply to your challenges.

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