About Me
Designing the next generation of product organisations - AI-enabled, outcome-driven, built to scale. Previously Head of Product for a €27M ARR platform, where I led a full organisational turnaround. Now exploring VP/CPO roles with mission-driven SaaS companies.
I have spent my career helping product organisations move from reactive delivery to intentional, outcome-driven systems. The next stage of that work is AI-assisted product leadership. Not as a novelty, but as a way to improve clarity, accelerate learning, and strengthen decisions across teams. My focus is on building the structure, culture, and delivery rhythm that allows teams to adopt AI without losing craft, curiosity, or judgement. The goal is not to replace product thinking. It is to amplify it.
What I Do Best
- Build and stabilise product organisations during scale, turnaround, or ambiguity
 - Shift teams from feature output to outcome ownership
 - Bring AI into product practice—not just as features, but as operating leverage
 - Design Voice of Customer systems that drive roadmap, not just dashboards
 - Turn strategy into delivery with pace, focus, and accountability
 
My Leadership Philosophy
Speed matters, but clarity is what makes speed sustainable.
What I'm Working On Now
Recent Writing
Essays on AI-first transformation and product leadership
Turnarounds Don’t Start With Speed — They Start With Structure
Turnarounds don’t start with urgency. They start with clarity. The hardest lesson I learned leading a product transformation was that speed only becomes po
Read essayThe Hardest Part of Product Leadership Isn’t the Work — It’s the Power Dynamic
This article explores the reality of leading product in a founder-led company where the CEO still sees themselves as the true product owner. It examines wh
Read essayQuick Profile
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Access my complete curriculum vitae with detailed experience, case studies, and transformation outcomes.
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Speaking, advisory, or collaboration opportunities. Mission-driven SaaS and product-led scale-ups preferred.
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Ready for Your Next Executive Role?
I'm preparing for my next executive role in 2026, focusing on mission-driven SaaS and product-led scale-ups. Let's connect if you're building something that values clarity over chaos.