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Triads with Clear Ownership Model

3 min read
📊 Case Study

Context & Background

Ownership was spread across functions, not outcomes. Teams worked the same areas without knowing who owned what.

Key issues:

  • Overlapping work and duplicated effort

  • PMs coordinating instead of leading

  • Teams waiting for clarity instead of building

  • Decisions escalating up, not resolving locally
Root cause: Speed wasn't the problem — clarity was.


📋 Project Details


Duration3 months
ScopeEntire R&D organisation
My roleDesigned ownership model, coached triad leads

The Challenge

  • Fragmented accountability – Multiple teams "touched" problems, but no one owned the solution.

  • Decision bottlenecks – Teams escalated up because no one had authority to resolve locally.

  • Collaboration fatigue – Every decision required meetings, alignment sessions, and Slack threads.
  • The organisation wasn't failing to work hard — it was working inside a structure that made accountability a shared hope, not a clear responsibility.

    The shift required one foundational change:
    from "Who's working on this?" → to "Who owns this outcome?"

    Strategy & Implementation

    Map current ownership
    - Audited product areas, responsibility overlaps, and accountability gaps
    - Identified decision bottlenecks where teams escalated instead of owning

    Design triad structure
    - Created cross-functional pods (PM + Design + Tech Lead) with shared missions
    - Defined clear decision authority and outcome accountability

    Define boundaries and handoffs
    - Established swim lanes and what each triad uniquely owned
    - Removed ambiguous "shared responsibility" areas

    Restructure success metrics
    - New KPIs: Outcome completion rate, decision velocity, team autonomy score
    - Dashboards replaced legacy output-shipping metrics

    Implement decision model
    - Replaced escalation culture with "decide where the work lives" approach
    - 30-day reviews to re-align, rebalance, and address edge cases

    Results & Impact

    The three-month transformation shifted the organisation from fragmented ownership to clear accountability, with triads owning end-to-end outcomes.

    🎯 Clear ownership of full workflows
    Reduced handoffs and faster delivery cycles

    ⚡ Decision velocity increased
    Fewer escalations to exec level, decisions resolved locally

    📊 Teams shifted from output metrics to outcome metrics
    Adoption and completion rates replaced "tickets closed" as primary KPI

    🚀 Higher team autonomy
    Fewer dependencies, more end-to-end accountability

    🤝 Collaboration improved through clarity
    Because boundaries were clear, not because teams tried harder

    The transformation wasn't just structural — it changed how product teams thought about responsibility.
    Instead of asking "Who's working on this?", teams began asking "Which triad owns this outcome?"

    Key Insights & Learnings

    🧠 Key Learnings & Reflection

  • Clarity is not control — it is enablement.

  • The more explicit the boundaries, the more confidently teams act.

  • Ownership unlocks collaboration.

  • Teams only help each other when they know what they don't own.

  • Org design is not a one-time event.

  • The best structures evolve — they don't freeze.

  • Triads only work when decision authority matches responsibility.

  • Otherwise, you've just renamed the old organisation.

    The breakthrough wasn't the triad model — it was the shift from shared responsibility to owned outcomes.

    About the Author

    John Costello

    John Costello

    Product Leadership & AI Strategy

    Transforming product organisations through AI-first leadership, data-driven decision making, and strategic customer advocacy.