Context & Background
Ownership was spread across functions, not outcomes. Teams worked the same areas without knowing who owned what.
Key issues:
- Overlapping work and duplicated effort
- PMs coordinating instead of leading
- Teams waiting for clarity instead of building
- Decisions escalating up, not resolving locally
📋 Project Details
| Duration | 3 months |
| Scope | Entire R&D organisation |
| My role | Designed ownership model, coached triad leads |
The Challenge
The organisation wasn't failing to work hard — it was working inside a structure that made accountability a shared hope, not a clear responsibility.
The shift required one foundational change:
from "Who's working on this?" → to "Who owns this outcome?"
Strategy & Implementation
Map current ownership
- Audited product areas, responsibility overlaps, and accountability gaps
- Identified decision bottlenecks where teams escalated instead of owning
Design triad structure
- Created cross-functional pods (PM + Design + Tech Lead) with shared missions
- Defined clear decision authority and outcome accountability
Define boundaries and handoffs
- Established swim lanes and what each triad uniquely owned
- Removed ambiguous "shared responsibility" areas
Restructure success metrics
- New KPIs: Outcome completion rate, decision velocity, team autonomy score
- Dashboards replaced legacy output-shipping metrics
Implement decision model
- Replaced escalation culture with "decide where the work lives" approach
- 30-day reviews to re-align, rebalance, and address edge cases
Results & Impact
The three-month transformation shifted the organisation from fragmented ownership to clear accountability, with triads owning end-to-end outcomes.
🎯 Clear ownership of full workflows
Reduced handoffs and faster delivery cycles
⚡ Decision velocity increased
Fewer escalations to exec level, decisions resolved locally
📊 Teams shifted from output metrics to outcome metrics
Adoption and completion rates replaced "tickets closed" as primary KPI
🚀 Higher team autonomy
Fewer dependencies, more end-to-end accountability
🤝 Collaboration improved through clarity
Because boundaries were clear, not because teams tried harder
The transformation wasn't just structural — it changed how product teams thought about responsibility.
Instead of asking "Who's working on this?", teams began asking "Which triad owns this outcome?"
Key Insights & Learnings
🧠 Key Learnings & Reflection
The more explicit the boundaries, the more confidently teams act.
Teams only help each other when they know what they don't own.
The best structures evolve — they don't freeze.
Otherwise, you've just renamed the old organisation.
The breakthrough wasn't the triad model — it was the shift from shared responsibility to owned outcomes.